Mercuri International were tasked to design, build and implement a strategic selling methodology for one of the world’s leading aero engine and power generation organisations. The objective being to improve the execution of engine sales campaigns.
The target was to improve the campaign win rate by double digits over a 3 year period. In addition Mercuri was tasked to build and install the tools and skills necessary to implement these campaigns in a very complex sales environment.
Mercuri approached this project by building a bespoke strategic selling system which contained all the elements needed to work in a multi contact, commercially complex and lengthy sales process. The design was totally bespoke.