The components of a robust Account Plan are discussed by Richard Higham and Andrew Rathbone.
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Richard Higham is challenged by Andrew Rathbone to explain the role of measurement in Relationship Management.
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Andrew Rathbone interviews Richard Higham about the challenges of cross selling within Relationship Management.
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Andrew Rathbone interviews Richard Higham about the role of virtual teams in the effective management of customer relationships.
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Richard Higham uses a historical perspective to encourage Relationship Managers to believe that they have more power than they think!
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Richard Higham is quizzed by Andrew Rathbone about the thorny issue of managing price within important relationships.
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Andrew Rathbone interviews Richard Higham about the skills needed to position yourself and your organisation effectively.
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Andrew Rathbone interviews Richard Higham about the skills of identifying and approaching new points of contact more easily and effectively.
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Andrew Rathbone interviews Richard Higham about selecting the opportunities that will help you to achieve outstanding results with your customers.
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Andrew Rathbone interviews Richard Higham about working out your preferred approach to relationship management and how you can add real value.
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