Sales Marketing
Author: Holger Dannenberg
Details: 167 pages (english), Thexis og Mercuri International 2001
This book is intended for a wide use among top managers and responsible within marketing and sales.
"Sales
Marketing - How Strategies Learn to Walk" is about implementing
stratagies more successfully by involving the sales organisation. The
reason why strategies often fail to become reality is often the
different perceptions of marketing and sales people. The book suggests
how these different pictures can come together through a flexible
working structure. The result is that strategy implementation is
secured.
The author puts forward a number of models and checklists
that are useful in strategy planning and involve the necessary
functions in the organisation. Focus is also on how each employee could
gain the necessary competence to "make the strategy walk".
For further information please contact us
