As competition gets tougher, many firms are finding that customers perceive their products and services as commodities. In order to differentiate, today's business leaders must deploy resources in a way that helps each strategic customer implement its strategy more effectively.
For strategic account management, the challenge is not simply to have an impact on customer performance, but to constantly expand the scope of your offering and, thus, the role that you play in your customer's success. Does your firm have a viable strategy for sustainable differentiation? Managing customers strategically requires many players to operate differently, which is why your approach should be a comprehensive one.
Strategic Account Management Association invites you to the Pan–European Conference in Paris 27-28 February 2006. The conference is sponsored by Performance Methods and Mercuri International.
The conference features best practices from world–class companies as 3M, Cisco, IBM, Philips and Xerox.
The topics include:
- Launching a GAM Program
- Program Metrics
- Change Management
- Team Issues
- Account Planning
- Training
- Cultural Issues
- Global / Local Issues
- Dealing with Silo Mentality
- Cross Matrix Coordination
- Supply Chain Management
Please click here to learn more about the conference