Are your customer relationships strong enough to support your market strategy?
Business success today is based on building long-term partnerships with your customers. Hence the current business focus on customer satisfaction, customer loyalty and customer relationship management. Recognising the importance of customer relationships is not enough. It is critical to actually measure the strength of these relationships, particularly when implementing market strategies.
That’s why, at Mercuri International, we provide an accurate measurement tool for obtaining critical, real time information about the quality of your customer relationships.
How MI-CARE™ works
At Mercuri International, we have extensive experience in planning and implementing MI-CARE™ (Mercuri International Customer Attitude Research Evaluation), which guarantees reliable project management as well as optimum results in terms of the quality and quantity of response. Each survey is tailored to suit the size and nature of your organisation. The survey examines issues such as:
- How is your company perceived by your customer – as supplier or partner?
- How well do your people understand the customer’s value chain?
- Do your staff have contact with all the right people and is this contact frequent enough?
- Is your customer relationship management appropriate to the needs of your customer?
- How well do you support your customers in achieving their market objectives?
- What could be improved to make the whole organisation more customer-orientated?
- What are the possible obstacles to success?
Turning knowledge into market results
MI-CARE™ gives your company the power to turn knowledge into market results by gearing up the organisation to bring about change. It gives clear and tangible recommendations concerning what, why, how and in what order to take actions. Implementation of change is the guiding principle behind every part of the survey, with the questions and information-gathering process set up to point to the necessary areas for improvement.
This makes it easy for top management to take the right measures in order to improve customer relationships.