MAKING STRATEGIES WORK

Competence works strategies

“I don’t understand these sales people, we sent them on a negotiations skills course last month and they are still giving maximum discount…” (Often heard in the hallways of sales offices across the globe.)

Misalignment between strategies and competence levels is very commonplace – but seldom perceived by the people in the system. The reason – people do not always see the importance of complete alignment, corporately, as well as at an individual level. The following diagram emphasizes this concept:

In the sales process, it is the sales-activities that lead to the results. The quantity, quality and direction of those activities determine the level of results achieved. The level of activity is in turn influenced by the combined level of competence (knowledge, skill, and attitude) in those activities.

Mercuri knows how to synchronize all the elements that brings strategies together. Why don’t you put us to the test? Call us, to discuss how we could tailor a solution that realises your Company’s strategies? Contact us: 011 807 59 89.

Making strategies work Competence works strategies 07’s plan = ’08’s agenda? Systems make strategies work	Winning the market share war Business is war Plans that win business Executing those plans	Customers as promoters Before you start with customers Only 9’s and 10’s get you in Getting it right	Mail us: francoisb@mercuri.co.za leonc@mercuri.co.za andreg@mercuri.co.za	Come work with us: If the sky is the limit and success is top of your list? Send your C.V and be part of our team and contribute to trade and industry development.
Key accounts = 27% profit Win new business in your KA’s Customer relations that last Who owns your key accounts?	Why training alone does not work Creating new behavior-DNA The 4.2% challenge Think like an FD	Our areas of speciality Tailored programmes Learning Path SETA Accreditation	Visit us: Mercuri International SA (Pty) Ltd 9 Autumn Street Rivonia South Africa	Please contact us: Tel: 27 (0) 11 807 5989 Fax: 27 (0) 11 807 6099

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Mercuri International SA (Pty) Ltd

Francois Barnard - Managing Director

MAKING STRATEGIES WORK