TAKING COMPETITOR BUSINESS

Plans that win business

When leaders need to change their strategies, we often hear them say; “We must hunt for more new business… get the business that we do not have from our existing customers… go and get those new customers…”

These strategies are seldom optimised. One of the reasons for failure is that customers are often categorised as “A”, ”B”, ”C”, - customers, based on their revenue, or turnover achieved. Through this approach a customer, who has the biggest potential, may be categorised as “C”, or even “D”. As a result, Sales People are often sent off into the sales market, with increasing targets year-on-year, and very little idea of where to generate the business.

Perhaps more important than all of the above reasons, is the lack of system, structure and methodology. Mercuri International can help your sales team reach a complete new level of hunting efficiency. Why don’t you call us to see for yourself? Please phone 011 807 59 89.

Making strategies work Competence works strategies 08’s plan = ’09’s agenda? Systems make strategies work	Winning the market share war Business is war Plans that win business Executing those plans	Customers as promoters Before you start with customers Only 9’s and 10’s get you in Getting it right	Mail us: francoisb@mercuri.co.za leonc@mercuri.co.za andreg@mercuri.co.za	Come work with us: If the sky is the limit and success is top of your list? Send your C.V and be part of our team and contribute to trade and industry development.
Key accounts = 27% profit Win new business in your KA’s Customer relations that last Who owns your key accounts?	Why training alone does not work Creating new behavior-DNA The 4.2% challenge Think like an FD	Our areas of speciality Tailored programmes Learning Path SETA Accreditation	Visit us: Mercuri International SA (Pty) Ltd 9 Autumn Street Rivonia South Africa	Please contact us: Tel: 27 (0) 11 807 5989 Fax: 27 (0) 11 807 6099

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Mercuri International SA (Pty) Ltd

Francois Barnard - Managing Director

TAKING COMPETITOR BUSINESS