TRAINING DOES NOT WORK

The 4.2% Challenge

“I know what I invest in development and training - 7% of our staff costs - but the outcome is rather vague.” - CEO

“Most of the investment in training and development is wasted because most of the knowledge and skills gained in traing are not fully applied on the job.” - Sales Director

“… we train our people… they return all hyped up… but we hardly see any results… what is wrong with them?” - Sales Manager

“the training was motivating.....but didn't really address my specific needs..” - Employees

Mercuri International research showed that the average two-day course improves competence levels by only 4.2%. Therefore, as shown on the diagram below, if a person is currently at 4/10, it will take at least 18 days of traditional training to effectively take that skill level to 8/10.

Mercuri International applies a number of proven methodologies that not only expedite the learning process, but also significantly increase the sustainability of that development. This means less time in the class room and more effective sales time in front of the customer.

Let’s talk about taking your Company’s sales skills to the next level. Contact us 011 807 59 89.

Making strategies work Competence works strategies 07’s plan = ’08’s agenda? Systems make strategies work	Winning the market share war Business is war Plans that win business Executing those plans	Customers as promoters Before you start with customers Only 9’s and 10’s get you in Getting it right	Mail us: francoisb@mercuri.co.za leonc@mercuri.co.za andreg@mercuri.co.za	Come work with us: If the sky is the limit and success is top of your list? Send your C.V and be part of our team and contribute to trade and industry development.
Key accounts = 27% profit Win new business in your KA’s Customer relations that last Who owns your key accounts?	Why training alone does not work Creating new behavior-DNA The 4.2% challenge Think like an FD	Our areas of speciality Tailored programmes Learning Path SETA Accreditation	Visit us: Mercuri International SA (Pty) Ltd 9 Autumn Street Rivonia South Africa	Please contact us: Tel: 27 (0) 11 807 5989 Fax: 27 (0) 11 807 6099

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Mercuri International SA (Pty) Ltd

Francois Barnard - Managing Director

TRAINING DOES NOT WORK